SEO (Search Engine Optimization) is the story about optimizing your website in order to improve its ranking on search engines like Google. When a user searches for a term or phrase, the searchengines will display a list of websites that seems relevant to the search query, ranked in order of relevance and quality.
SEO is all about making sure that your website appears as high up on this list as possible, as this can help to increase the chances of attracting more visitors and potential customers. There are a number of different factors that can affect a website's ranking on search engines, including the quality and relevance of its content, the structure of its URLs, and the number and quality of links pointing to the site from other websites. By optimizing these and other elements of your website, you can improve its ranking on search engines and attract more visitors.
One of the most important aspects of SEO is the keyword research. This involves identifying the terms, questions and phrases that people are using when searching for products and/or services related to your business, and including these keywords in your website's content and meta tags. This can help search engines to understand what your website is about, and to rank it more highly for relevant search queries. An equally important aspect of SEO is on-page optimization. This is the process of making sure that your website's content is well-written, easy to read, and relevant to your target audience. It also involves optimizing the structure and formatting of your website, including the use of headings, subheadings, and bullet points, to make it more user-friendly and easier for search engines to crawl. This both involves the content structure and the HTML structure.
Off-page optimization, which includes link building, is another important aspect of SEO. This involves getting other websites to link back to your site, as this can help to improve its ranking on search engines. However, it's important to focus on building high-quality links from reputable websites, as low-quality links can actually harm your ranking.
To get started with SEO, it is important to conduct keyword research and create a list of relevant keywords and phrases to target. From there, you can begin optimizing your website's content and structure, as well as building high-quality links. It's also a good idea to keep track of your search engine rankings and traffic levels, as this can help you to measure the effect of your SEO investment.