SEO Tip: Navigating the Risks of Domain Migrations
Domain migrations can be a necessary step for businesses looking to rebrand, expand, or consolidate their online presence. However, they come with significant SEO risks that, if not properly managed, can lead to traffic drops, ranking losses, and long-term visibility issues.
Here are some critical considerations to keep in mind when handling a domain migration:
1. Transfer of Signal Data
Google heavily relies on user behavior signals to assess user experience. When migrating to a new domain, there's a potential risk of signal loss or disruption.